So you’ve researched the concept of Personal Brand Photography, you are now convinced of its benefits, and you’re extremely tempted to use its superpower to shine a new light on your business.

You are totally ready for a visual makeover and want an elevated digital presence that will totally WOW the world. Now what?

Whether you are a London founder, freelancer or solopreneur, a UK based business owner, an international expert or consultant, you most likely are the face of your own business.

And a professional Branding Photoshoot is a brilliant way to give your audience a chance to get to know you better; to get a feel of who you are, how you work, how you can help them solve a problem; and to build an emotional connection with you from the very first point of online contact. […]

Whether in London or abroad, as a Personal Brand Photographer I get asked these questions frequently: What exactly does Brand Photography mean? Is it business headshots? Is it corporate portraits? What should I expect from a branding photoshoot, and why should I consider investing in a session? What are the best tips you could offer in preparation for my personal brand shoot? and so on. Have you wondered about these things yourself? […]

Working as personal brand photographer over the last couple of years I’ve come across many nuances of this concept. Some people immediately think of a company’s name and logo, some may include the visual elements that form one’s identity (like colours, images, graphics, typography), some think of reputation, market leadership and promised benefits, while others emphasise the mental images, feelings and perceptions that an audience gets from interacting with a brand. […]